All shops have pretty good stuff to sell you these days. At the end of the day, a shop is only as good as its people, and we have the best in the business. We consider ourselves a “riders” store. Our shop staff, in addition to technical acumen in the workshop, have a passion for riding, and skills across multiple disciplines: road, mountain, cross, tri, even e-bikes and dirt jumping. We can talk about our products in the first person, based on our personal experiences, here in Nor Cal, with these products. All of us participate in continuing education, clinics, and industry events, regularly, to stay out in front of the latest trends and technologies to help our customers ride farther, faster, and more comfortably, with bigger smiles.

Alex (Gibbers) Gibson

A native of Palo Alto, and graduate of SO-CAL’s Claremont College (where he ran the school’s on campus bike shop), Alex has been with Big Swingin’ Cycles longer than many shops have been open around the City. Gibber’s abilities on the bike and in the workshop are noteworthy, to put it mildly. Alex is a meticulous mechanic - intensely focussed on the small details and putting out a level of craftsmanship that is vanishing in the industry. Don’t be surprised if he offers you a beer if it’s after 6 and you’re lucky enough to be in the shop.

Emmerson ("E") Aalto

Emmerson comes to us by way of his native San Diego. Before helping us at Big Swingin', he honed his skills at Pacific Bikes and The Freewheel. Emmerson has deep fleet of steel bikes from Stinner, Ritchey, and Bridgestone. He's our resident expert on using your bike for utility and adventure: commuting, bike packing, biking / fishing, etc. He's honed his craft over the years and is pretty comfortable working on big range of products - he's our go to guy for Campy. He's also a professional bar tender and a pretty handy in the kitchen as well. Follow our Instagram feed for the occasional Cocktail Friday we have with E at busting out the custom fabrications..

Charlie (Steezy) Ellis

Charlie comes to us from Durango, Colorado. Durango is to cycling what Nashville is to country music. Charlie grew up in Durango and rode under the tutelage of legends like Ned Overend, Travis Brown, and John Tomac. His everyday rides growing up included the Colorado Trail, Hermosa Creek and Horse Thief. He’s the guy that will beat you to the top of the climb, and two turns down the descent, be out of site once again. And we will not even get into his aerial prowess. He worked for several, legendary shops in Durango, and is a Master Mechanic - from Fox suspension dampers, to Shimano Di2, to dialing in your Super Record drivetrain, Charlie can handle it. You’ll never run into Charlie in the store and not be greeted with a huge smile and warm hearted greeting.

Brian (Double B) Bruckner

Brian is the shop founder, almost 20 years ago now. Growing up in the central valley, he was always around wheels: dirt bikes, bmx, then road bikes. If he wasn’t on two wheels, he was skateboarding on four. Living on the central coast in the 80’s and attending Cal Poly SLO, he was an early triathlete, and mountain biker (“back in the day” as they say). At Cal Poly, he worked at a local surf / skate shop, helping them expand, opening several new, highly successful stores, and developing a love for small, “mom and pop” business. Graduating from Cal Poly with a business degree, he moved to San Francisco, where he worked for a Bay Area manufacturer of industrial control products serving the energy and marine industries, ultimately leaving as V.P. of Sales and Marketing, and starting Big Swingin’ Cycles. Brian's passion for riding really grew in the 80's in the Central Valley - road riding in the farmland and foothills of the Sierra Nevada. He was a semi-serious Expert Level XC mountain bike racer for nearly 20 years, and an early triathlete. Today he spends most of his time trail and gravel riding. He's been involved in coaching and support of youth and High School mountain biking for almost 20 years.


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